Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Monday, December 02, 2019

closing multiple dialogue boxes in my sleep

I've been on a lot of websites recently researching all sorts of things, mostly unfamiliar sites, but some I visit far too regularly for the amount of GDPR punishment beating the site is handing out, particularly considering that I tick "yes" to all tracking cookies.

For anyone bristling at that and saying harrumph-glumph-what-about-your-privacy, well, yes. Fair. There was a hilarious column in the Guardian last week where a reader had written in to ask if anything terrible would happen if she accepted cookies.

EVERY SINGLE REPLY read "Never accept cookies!!!!!!!!!!! Here is how not to accept them!!!!!!!!!!!! Your privacy is being STOLEN!!!!!! with an occasional side-helping of "People are all wrong about the internet, and this is why and let me tell you about my book on this very topic, Sheeples". Although of course, it being the Guardian, the grammer was perfect and of naturally there were no actual ALLCAPS and !!!bangs!!! But fortunately I am fluent in middle class and can detect caps and bangs in the mildest and most reasonable of sentences.

Not a single one answered the original question. So yes, on that. I have been mindfully, and in full self-awareness, ticking yes to all cookies since the notifications came in, bar some basic safety behaviours relating to untrustworthy pop-ups and untrusted sites. Nothing has happened at all, and this, I'm afraid, disappoints me.

You see, I had been hoping that clicking yes to these would stop them appearing, all the time, and usually all over things I wanted to look at.

It hasn't. Many sites fail to remember your preferences, and you still continually get assaulted by endless requests, even on one browsing visit.

Plus this has opened a floodgate for other information barriers, like whining requests to turn your adblocker off (mmmm, dear, I would, but your damn adverts keep crashing my browser, turning on my speakers to auto-play talk-radio obnoxious videos, and slowing page load to a reluctant I-can't-squeeze-the-information-through-this-tiny-space-left crawl), demands to sign up to mailing lists I'm already signed up to, and the terrible, terrible robot-chat dialogue boxes.

Frequently I do the browser equivalent of storming out of the shop because the shop assistant wouldn't stop saying things to you in a pointed, are-you-actually-a-shoplifter tone. Leave. Me. Alone. I'm just looking.

You don't have to read all of the above, by the way - this 2018 video sums it up nicely, except a few extra pop-ups have been added since then. You can just watch the videos.


If we carry on at this rate, we'll be spending all of our browsing time in Futurama's accessing the internet sketch, drowned in ads, quasi ads and worse, cookie-shackled into endless cycles of saying, YES, I want to access the information on this page.



It might be bearable, I heard someone say on a popular social networking site that does not bother with such things, if there was an option to type 'f*ck off'' into a dialogue box. 

True that. Like them, I frequently find myself typing 'f*ck off'' into imaginary dialogue boxes in my head, especially when I get to the sixth on one website.

So, Firefox. Could you make us a nice browser extension that does that? Pretty please?

Best make the exact wording customisable, though I guess, as lots of cultures are less sweary than the Brits. 

N.B. Grammatical and spelling errors included for extra authenticity.

Thursday, August 09, 2018

not going to turn off my ad-blocker, sorry

Just this year, the whining to turn off your ad-blocker has really been cresting. "Support your local newspaper" says one "our advertising revenue is a vital income source" says another. I'm a reasonable person, and I understand their point. Sure, let's turn off the ad-blocker. 

Particularly on local news sites, this is quite a serious mistake. Adverts load slowly, blocking the news story as they load, as they are primed to load before other content. They freeze the browser. Sometimes they do that so hard that everything crashes, or you have to go to task manager to kill the browser, clear cookies, and start all over again. I particularly notice this at work, where on one of my browsers ad-blockers are not actionable and I need to look at local news sites. Typically I'll leave a few pages loading while I go off and do something else on another tab. But I'd better not be doing anything important, as this can easily crash the entire browser.

The reason people block ads on the internet is not because they hate you and want to kill your income streams. That's your motivation, not theirs. The reason people block online adverts is because they are shit. They break your browser. They stop information loading. They flash in hypnotic, migraine-inducing colours at the periphery of what you're reading. They simper click-bait into your peripheral vision. They start talking over the video you're watching (this is especially a feature of American news-sites).

Darlings, you are missing the point. You want me to turn off the ad blocker. I'd love to turn off the ad blocker. I love adverts. They're one of my favourite art forms. Seriously, when I was a kid I used to collect Silk Cut adverts and stick them on my wall.

But you can't watch an advert when it's busy breaking the furniture.

Saturday, July 28, 2018

surreal follower suggestions

I kind of know why I was suggested this account to follow. But it still raised an eyebrow when the suggestion came:



Particularly when the bio stated firmly "For UK farmers/professionals (e.g. vets) only.". 

But, they're promoting their account (fair enough) and my account (this is a work account, which promotes apprenticeship opportunities, including occasionally some on pig farms) does have a faint acquaintance with modern pig farming. I've posted on pig farmer apprenticeships. I'm probably even following a couple of local farms that regularly have vacancies for young workers.

I didn't follow this account though; it's a step too far removed.  

Monday, October 02, 2017

Jeremy, What's a boosted post?

I just got an email from the Facebook advertising team.

I get these because I was admin for a Facebook page while I was involved in a (successful) Kickstarter-funded comics project. I could take myself off the admin list but to de-admin yourself (as with so many things about Facebook Pages) you have to do a emotionally awkward things. Let me say right away that the other admin won't mind me having access. I'm 100% trustworthy. I may be involved again in the future. I'm an extra pair of expert eyes. My options are:

  1. Re-open contact with the other admin and negotiate my removal. Rejecting, awkward, and emotionally challenging for us both! 
  2. Remove myself as an admin.  Rejecting, awkward, and emotionally challenging for me now, and for the other admin when she notices later -  and probably quite hurtful, too.
So, you see the difficulty. I'll stay as admin, and take the emails and the bugging to promote posts (which, like so many things, isn't working as well as it used to) and we'll all be fine, probably....

But to get back to the email. The subject line was Jeremy, What's a boosted post? FFS, Facebook Ad Team, if you don't know, then we're all in trouble. I'm hoping you know!

Also, stop pretending to be my apprentice.  

Thursday, July 14, 2016

ple-e-e-e-ease turn off your adblocker

The wheedling messages from the honest-buck websites have been intensifying of late. Each site presents a variation on the same justification; advertising pays our way, and the more you block the less they pay.  It's a hard dilemma for the free-to-access web. But not a hard dilemma for me. I leave that website and find another which provides the content without complaints my adblocking plugin, or I don't access the content. That is, if I'm accessing the content from home, where I have an adblocker on. If I'm at work, I don't. In common with many people in large offices, when I'm on the office PC, I see the un-adblocked web.

What I don't see is a lot of adverts, though. Many crash the browser, fail to load, or stun the page into immobility while they painfully prepare their aggravating high volume autoplay video and audio content (lovely for the other people in the open-plan office). One of the major local news sites (which I need to access regularly for work reasons) is so prone to over-advertising that any time I need to load a page, I put it in a tab and wait while I do something else. Sometimes the page loads. Sometimes it takes a few times. Sometimes I either forget about that task or give up.

What all the wheedle-messages are missing is  the reason why we all have adblockers on. It's because web advertising is, for the large part, so very, very bad. On some sites, it contains such active content that blocking is simply good hygiene. Even on sites where the ads aren't trying to hack you, they often still run fast and loose with page and site stability, leave your web cache full of candy-coloured crud and jam the pages as they load. The adblocker is there for safety; not because I hate adverts, but because I cannot guarantee that the adverts I am being served will be safe.

Personally, I'm a long-term fan of advertising. As a child, I collected Silk Cut and Rimmel adverts. I stop my PVR to catch anything that looks interesting. And I would happily view web adverts if I was convinced that they were being properly tested, thoroughly checked and  their content curated - ideally to suit the content on the site, rather than stalkerishly and creepily for me (although that does provide the odd dark laugh).

The wheedle-message, though, never addresses this concern. It focuses instead on the immorality of viewing free content - an interesting position to take in an environment where that is the standard transaction. But that argument aside, a company - even one where you like the content, approve of the editorial, and enjoy what they do - the profit margin is not what the viewer will care about, not first and maybe not ever. What your visitors care about is seeing content that is interesting, and won't break the furniture or bust a blood vessel.

Address that concern in the wheedle messages and we'll all lose the adblockers on the next annoying update.




Monday, March 23, 2015

Twitter, will you please stop badgering me about cricket

My phone, admittedly, is on its last legs, memory-wise. It left contract before Christmas, but when I headed back into the shop it had been given an Apple store makeover (white, about three products on sale, prices and information tidied away into 9pt type, grey on white) and I turned on my heel and left, impossibly irritated by the fact that a brand choice I had made because it was cheap, cheerful, simple and yet still offered acceptable product options appeared to have dumped the last three of those in a desperate attempt to pretend they are not the first. Which they still are. Cheap, albeit increasingly expensive with it.

So, it's an old phone. Which means two things. One, it struggles to run the apps, especially when an advert fires off. Two, the adverts being served to me are old person adverts. Twitter, since the adverts began to really ramp up (in common with many people working in my sector I recently went on a Twitter Analytics seminar which was essentially an hour's worth of pointing out that (in common with the other well-populated social network) small advertising spend = huge increase in exposure) has been a particular pain to run on the phone. The auto-loading promoted tweet at the outset is verging on cripple-ware (and I'm a regular user of advert-supported Words with Friends, so my bar is very low when it comes to what is acceptable, ad-wise) and it is as the moment always and without exception for bloody cricket.

Don't get me wrong. I have no problem with the fact that cricket happens, that people care about it, that people follow it, But I, I do not follow cricket. My sports preference is actually explicit on Twitter (I follow a few professional cyclists plus some of the more amusing commentators) but even setting that aside, nothing about my age, sex, interests or other demographic information would suggest I am likely to be interested in cricket. Why, Twitter? Why must you persist in banging on about cricket, like that friend of your Dad's who is recently divorced, getting on a bit and congenitally unable to notice when anyone is bored, or might wish to talk about something else?

Last week, for the first time, I noticed a tiny x next to the promoted Tweet, and a finger-prod provoked the hover-tip "Dismiss". Finally! I thought, I can get rid of the cricket! This morning, though, brought an email. About cricket. From Twitter. Personally addressed, just to bring home what great chums we are. "XXXXX XXXXX, experience the quarter finals of the cricket world cup!"

Oh, I am experiencing them, Twitter, I am. Whether I want to or not, it seems.