a gentle rain of overgrown hedges, friendly cats and pot plants left by garden gates

Each missive starts with the awkward statement: I am still alive. Didn't disappear into the pandemic or my medical disaster or whatever other crises I navigated when my head was in a difficult place. And here I am and I am back and I am just coming off a day of online discussions, a popular videoconferencing software solution re-envisioning us as Brady Bunch heads alongside social chatter on a variety of different channels and devices, time-sliced through my past and present, a world of buzzes and chimes and lines left hanging. This is the future now, and the conversations never stop, that channel just pauses or you drift off, midsenten

Like a lot of people, I did a variety of things during the pandemic lockdown of 2020-21 to reduce social isolation, with variable levels of success:

• Joined local community messaging boards. This has lead to knowing some of the names of the friendlier local cats, along with more unexpected results like making banana bread for the first time; 
• Chatted with contacts and colleagues via various work-based closed messaging services;
• Folded friends, acquaintances and family into various discrete technologically-enabled closed chat groups, with rich multimedia content; and
• Experimented with leaving a video chat channel open during work hours. That didn't last!

I might have done more, but I got very ill. The illness had a hard impact on my visual cortex, so my eyes are impacted. This left me struggling with some things. Minecraft motion sickness, visual distortion migraines. It also left me dragging through low energy levels, and nervous about communication.

Through all that the various channels have continued to offer a slow steady rain of news and notices. A gentle dusk-dawn chorus of : here is the news. It turns up in the timeline, like a soft keep-in-touch from your surrounding environment.  .

It's shoddy telepathy, but you never really wanted good telepathy. The mental channels are busy enough with your own thoughts. This is more like tide-washed debris caught in a filter; the detritus and flotsam of the noosphere, the dataspace, the information nation.

in a world where everybody's famous, does that make everyone a legitimate target?

I'm thinking a lot about suicide at the moment. Professionally, not personally, although, as for any emotive issue (and my work is, mostly, emotive issues) there is personal spillover. Very few (if any) people have lives entirely untouched by suicidal thoughts, feelings, impact, loss or report, and I'm certainly not on that list. So we're starting with:

Trigger alert - activate your coping mechanisms 

Like most people touched by suicide, I've created a practical accommodation which embraces the unthinkable and reframes it as something we can work with, help, treat. This idea is very important to me, even though it is entirely challengable, may not reflect other peoples' experiences and may not be entirely backed up by evidence. Technically, the term for this is a "cherished idea", and it's important to understand that cherished ideas attached to emotive issues are a point of vulnerability for the individual. Loss of cherished idea is a dislocating bereavement; challenges to them feel like intense personal attack. Even writing them down is risky. But nevertheless, here is my thought about suicide:

Suicide is a health crisis akin to a stroke or heart attack, where an interruption of normal function (in this case, of emotional self-regulation) creates a brutal deficit that is over corrected and/or corrected in the wrong direction which leads to a further abrupt adjustment, which also fails, and so on, and so forth, until the person's usual capacity for emotional self-regulation is radically incapacitated and becomes completely incapable of sustaining life. If the crisis can be managed, stopped, interrupted, paused or stabilised, this can create a pathway back to good-enough emotional function, and then the underlying factors can be addressed.  

This helps me personally think about suicide analytically, and in a way that won't cause me constant pain. It is a coping mechanism. You may have a different accommodation, or think about suicide differently. Whatever your accommodation is, I am going to be talking about suicide, so use it. you need to make sure that reading about suicide doesn't raise your own suicidality. Use mine, if yours isn't working too well.

Everybody's unhappy nowadays

Let's start by stating the problem. Children are anxious. Children are unhappy. This unhappiness includes suicidality. Some people say social media is to blame, and while the picture is certainly, as the saying goes a bit more complicated than that, mitigating the negative effects of social media seems a sensible enough use of time. I'm on it, lots of people are, and yes, there are other issues, and they are important. But lets concentrate on this one for a moment.

Everyone's a celebrity nowadays

This Guardian article, by well-known anti-social-media polemicist Richard Seymore, caught my eye, but you don't need to read it all, let me skip you to the good bit:

Less well known is that the rate of suicide for celebrities is anything between seven and several thousand times higher than that for the wider population. And now their breakdowns have become riveting social media spectacles, with celebrities often driven over the edge by supposedly outraged followers.

Yet if all of us are now celebrities – or at least all of us on social media – then that cruelty is also masochism. The thrill of the chase is accompanied by the thrill of realising that we are all at risk, all potential targets. Today’s bloodhound is tomorrow’s fox. So the more we extol the virtues we find wanting in others as we take them down on spurious grounds, from Natalie Wynn to Jameela Jamil, the more we are gleefully setting ourselves up for the same fall.

This idea, of everyone being a celebrity nowadays, is a fresh spin on Warhol's famous proclamation; "In the future, everyone will be famous for fifteen minutes." I remember, steeped in the DIY culture of the mid-90s, with its widespread (and quickly shed, should any actual fame come along) rejection of fame-culture and mainstream success, thinking: what rubbish, no: in the future everyone will be famous for fifty people.

The expanded social group

Being famous for fifty people is kind of cosy and nice. You can throw out the difficult ones. You can remember everyone's names. They are close enough to friend that they make you smile, and you can smooth difficulties. But fast forward five years and I was already wrangling 200+ contacts on one of the proto-social-networks, the ones that turn up in the histories of the early web. They weren't the easy list of fifty fans, either; there were friends who didn't like my work; fans who weren't my friends; interesting strangers, people I admired, people who admired me; friends of friends who might become friends; people I'd shared projects, crises, workplaces, interests with... and of course now even that many people seems like not really enough. With the advent of social media, now it's more like everyone is famous for 500 people, and our cosy house party has suddenly become a party large enough to require professional planning and staff.

We all need an entourage 

Which brings me to the obvious next point. If everyone really is marginally famous nowadays - Z-1 list, if you like - then what actual celebrities do in order to avoid falling into the various traps of of the over-scrutinised life (substance misuse, nervous breakdown, crippling anxiety, eating disorders, suicide, etc. and oh what a familiar list that is) could perhaps be applied on an individual level. For example:

• Bouncers, bodyguards, muscle, security  - These individuals (or attitudes) step between you and the slings and arrows of your over-enthused public. They deflect the eggs, mop up the milkshakes, report the stalkers and have firm discussions about what isn't OK, which is pretty much everything that makes you uncomfortable. Move along now.
• PAs, private secretaries, relations managers, schedulers - These are the ones who guard your time. They make sure that your you time is in place and the things that help you gets their due. Those things that won't help you develop or make you happy? They schedule them away and set up auto-replies and shortcuts that mean they won't keep eating time.
• Personal trainers, masseurs, therapists, nutritionists, private doctors -  This lot keep you on the good drugs and off the bad ones. They help you optimise your fitness, health and looks. They advocate for the needs of your body and mind. They insist on good food, adequate rest and absolutely forbid you to do anything that might unreasonably hurt, harm or disturb.
• Drivers make sure you get to where you need to go, they help you make it to the things you want to do and escape from the situations you don't want to be in. They listen to you decompress and play you soothing music in a safe space. They lose the paparazzi in Chinatown, pick up some friends for a jolly and find you a Waterloo sunset to watch.
• Butlers, minders, buddies and Persons Friday - These ones save you from you; they scrape you up off the floor. They suggest that some of your ideas may not be the best choice, for you, right now. They check that when you're on your way to bed, you get there. When you're up or down or stressed they keep an eye or give you space or intervene as needed.

These five types mesh to create a protective cocoon around the public person nowadays. They help you dodge some problems and sort out others. Chances are, if you have a good friend or a partner, or a kid, or whatever, you've probably played some of these roles for them, and felt the virtuous thrill of enabling someone else's social and emotional safety. But a moment of reflection; have other people played these roles for you? Have you played them for yourself?

Entourage issues and how to solve them

Celebrities attract problems entourage members, too, of course. Predatory therapists, black hole charity cases, quack doctors, knife-smile tabloid journalists, I'm-your-friend-honest dealers, high maintenance partners, poison arm candy, and spiky, fragile fame moths who detonate like social grenades. Aspects of celebrity life compress people who may have been reasonable in other contexts into these difficult, risky roles. Your own behaviour probably has a lot of impact on who becomes an invaluable Person Friday and who ends up selling you black thoughts, dodgy investments and heroin. Sometimes these problem entourage members can prove fatal.

So, another moment of reflection. Have you been part of the dark entourage for someone else? Can you recognise those thoughts in yourself?

The limits of learning from celebrities

There are lots of other things that famous people do to cope, of course; they give problematic interviews, become Scientologists, develop dramatic substance misuse issues, get plastic surgery, book themselves into weird clinics, write books etc., but a lot of these solutions are dysfunctional and/or actively risky unless you have a big fat money cushion to fall back onto. The celebrity industry also is a risky space to learn from, littered as it is by dramatic failures and cautionary stories.

But I would argue that in the world where everyone is experiencing some level of fame, then we need to look to the people who have managed that, badly or well, for lessons. Because whether you're famous for seventy year-group "friends" on Instagram, two hundred twitchy tweeters on twitter or five hundred geographically and temporally scattered social contacts on Facebook, you are famous.

So activate your entourage, wrap yourself round in support, fire the bad voices and work that fame.

filling the interstitials

Small digital tasks are colonising our interstitial attention space. You know that of course, or you would if you had a moment. But you don't have a moment. It's useful time. It can be activated for any number of useful items of piecework, complete with prompts and reminders. Here's what I'm doing at the moment:

• Google guides: My reviews have now had over 20,000 views, though how many of them have been simulated by click farms is open to question.
• Google photos: My photos are as popular, with clear descriptive photos of local supermarkets way out ahead in the popularity ratings.
• Google timeline: Picks up everywhere I (or the bus I'm in) hesitate briefly outside, and when its a place that closed years ago, I do feel compelled to tell Google this is the case.
• Pokémon Go: Got to catch them all, and there are quite a lot of them.
• Instagram: In particular accurately tagged descriptive images because Tim Berners Lee told me about the semantic web when I was a low ebb and it got built into my behaviours.
• Facebook: A subsection of my social group conduct their business here, as do most of the music people.
• Whatsapp: A further subsection of my social group conduct their business here.
• Twitter: A further subsection of my social group conduct their business here, and I also use it for wildlife observations.
• Flickr: A photographic timeline of visual significance in my life.
• Livejournal: Because I'm not done with long-form blogging just yet.
• Blogger: For all things gardening, as well as whatever this is.

 That can't be all, can it? There are surely some open channels that could be used still there.

thinking of setting up a myspace again

I'm in a band (woo-hoo) and we have of course done the usual of setting up an Instagram and a Twitter and a Facebook and a Bandcamp but in the way of these things I'm struggling to engage. It's not that the band doesn't have a voice and aesthetic (it does) or that I don't like it (it's awesome; everything about it is awesome) but something deep in the architecture of the platforms. Instagram, Twitter, Facebook, Bandcamp. Pictures, words, people, stuff. Where is the music?

Music-first social networking sites struggle. I remember the giddy delight at Soundcloud, but it's struggled to move with the times or feel properly social, and we haven't even set up one for this band. The last band, for which I provided various services over the years, had one. That was during its high years.  Whatever became of Audioboo? I used to fill it with snippets of found sound and birdsong. Now it's Audioboom and just another small scale online publisher. Last FM, RCRDLBL, emusic, there was even a DJ-ing one where you played at being a radio host and I actually managed to make never-met network-buddies through its delicious combination of blunt track-matching algorithms, and I-love-this interaction formats. All gone.

So of course I got to thinking about the first great social networking site that got music right. Myspace. Like so many, my data echo is still sat there in the empty halls, waiting for the winds of fashion and legislation to let in a shaft of light, to crack the door once more. I imagine Myspace Tom, grizzled and sat on his dusty throne, looking up confused as the music fans come flooding back, looking for their home online, that they still don't have, not really.

But of course, Myspace isn't what it once was, and Tom is doing other things now. We could do it though, couldn't we? Set up a Myspace for the band, like it's 2005 all over again?

Yeah, probably not.

jam yesterday

This is my Jam announced its closure late last night. I came late to it (a long time after I gave up on my previous semi-social music recommendation randomiser, blip.fm, which went during the early days of Flash instability, following one too many terrifying jackhammer soundcard lean-on-the-power-button errors) and I'm intermittent on everything nowadays, so I'd barely cracked 20 jams. I feel like I just arrived in time to see the closing down signs.

The reasons boil down to three -- fast evolution in its feeder services, creating a need for impossibly constant development of the interface tools; an increase in these services denying sharing (which sometimes seems to be down the artist wanting that, as in the case of Prince; but in the case of artists trying to get their songs up the charts, seems more likely to be as a result of the administrative burden of enabling sharing in a world where the companies involved are beginning to set sharing to "off" as standard);  and the lack of enthusiasm, time, legislative force and money to do it again for mobile.

Sat as I am, right at the end of development on a mobile-first, social-integrated website, this chills me a little. Of course, in my sector, there's no venture capital or straining to be the next big thing; but is the approach of trying to integrate with Social Networking Sites (because that's where people are™) and designing "mobile first" (with the full awareness that the fast and divergent development of the different operating systems  means that you can only really design for a few mobiles first, and they probably won't be the ones next year's users will be using) a fool's game?

Not much to do about it, I suppose. It's the game we're in.

While I was writing this, I listened through my latest jam-list. Halfway down, I spotted a track off the new Chemical Brothers album (I'm considering purchase, and being both old fashioned and keen to support a local indie record store, do sometimes buy physical CDs, especially when there are added inducements) which I made a mental note to listen out for.

Alas, the playlist skipped straight from



to


which I struggled to feel sad about, as the degradation occurred without fuss or stutter, and both tracks were a lovely listen.

A quick visit to Youtube confirmed that the Chemical Brothers track had been scrubbed off Youtube, and the video labelled with the track name was instead a small random video of a snippet of music you could mistake for the beginning of a track, with many ads appended (hooray the internet).

43 things I need to do now 43 things is closing down

It is a sad moment when one of your bookmark links announces that it is closing down. I clicked through absently to 43 things - a website where I keep a heady mix of hopelessly optimistic, vaguely aspirational and eminently achievable goals - and discovered it was closing. Sad days.

I'd always quite liked it. Neither a bucket list nor a workplan, just a list of wishes that strangers turned up and cheered, randomly. You could record didactic how-to instruction lists, steps on the way, meditations on the unachievability of your goals. Anything you wanted.

Everything you finished went onto one list, everything you decided wasn't worth the bother and gave up on went into another. It could be structured or free form, loose or tight. You could be cryptic as you liked. There was a separate bit for New Year's resolutions. And so it was that I turned goal-setting into a game, and quite a fun one. at that.

So, why did they take it away?

While we wish the site could live on, it has suffered from a number of challenges - changes in how people use the site, the advertising industry, and how search engines view the site. We wish the outcome was different – but we’ve always been realistic about when our goals are met and when they aren't.

That's a little vague, but fortunately I was able to spot more-or-less what had happened just by glancing at my profile, which had a short deleted comment appended to all of my "How to Guides" and - oh yes, look - here's what's being deleted, on one of my entries. A comment in ALL CAPS promoting a visibly broken "earning link" to a major internet retail site.  Spam comments. It's been brought down by spam comments.

These probably aren't being added by hand. It has the look of an automated injection attack of some sort. Just the sort of horrible, intractable thing that script kiddies think is hilarious to fire at a a bunch of well-meaning do-gooders until they crumple.

Well, that's one interpretation. Another is that they looked at their quite sweet old project that was clearly well-liked (if a little creaky round the edges) and considered the amount of effort that it would take to fit up this site, built for the positive, prosocial internet of the early adopters, into enough of an iron-bound, copper-bottomed, radar-lidar-laser-shark protected behemoth that it could survive the slings and arrows of the bottom half of the internet...

...and closed it down, with a pang of regret, but not too much, because when you have 43 things on your list, there's always another place to put your time, energy and enthusiasm.

In the meantime, happy days. 43 things saw me get a glamorous cocktail cabinet and bake dinosaur shaped biscuits and start topiarising the front hedge.



It saw me get a rescue kitten, stop pulling my hair, and make a music video. All in all, I did 149 things, gave up on 26 (including, slightly tragically, "Turn the Bathroom into an Alien Tiki bath-hut") and had 41 still on the list when the site switched to frozen, including the very first goal I ever set for myself which was learn to set things in resin.

Too bad, I had another one to tick off the list. Grow Nosferatu Chilies well enough to give some away to friends.  Done that. Achievement unlocked.

But now how will I tick that box?

On the invention of Social Networking Sites

According the archive, it was October 2001 that I was introduced by a friend up the curve from me to a site called Livejournal. Now, as then, it is somewhat obscure. A niche site for enthusiasts of open source, creative work, privacy and anti-corporatism. But its combination of creative posting, forum-type commentary, friend-lists, communities of interest and solid, tag-enabled archiving hinted at a thing my oversocialised brain had been waiting for. Long before Dunbar's number entered popsci vernacular I could feel the creaks and cracks emerging in my social group as we found all-consuming projects, demanding jobs, started families. "Join this," I remember saying, "This is how we'll organise our parties now. This is how we'll make holidays and fun stuff happen. Get an account. Here's an invite code. You don't need an invite code now. Do you still not have an account? Join. You don't have to blog. You don't even have to comment. You can just watch. Didn't you know? I put it on LJ. Get an account."

At the same time I was looking at how other people were using it, the strange rag-bag of needs it fulfilled. It wasn't all about socialising and talking. There were private posts, secret messages, communities for two or one or none. Something prickled a memory, a short story I'd read years ago, when I was a lonely teenager, far from friends and fun, caught in the alternating fixed boxes of the determined life of the child; green walls for rural smallfarming, gold for the clever scholarship child. I couldn't remember who wrote it, I couldn't remember what it was called. All I could remember was an angry father, a lonely yellow farm, vistas suddenly opening, not of land but of information; and a red cloak, whirling in the night.

Years later, I described these fragmentary memories to a friend who is something of an expert on fantasy stories,  and she selected a scuffed book from her shelves. "I think it's a series of stories," she said, giving me a copy of Get off the Unicorn by Anne McCaffrey. "The hero is called Nora."

Nora Fenn, born on a farm, catapulted into life in university town, dressed in rags and living on brainpower alone. No wonder the stories (Daughter, 1971, and Dull Drums, 1973) had appealed. And there, on page 98, the revolution described in a single phrase: "Every citizen had the right to Bank-storage:" by which she meant free individual use of computer access. Private storage, locked behind a privacy seal; a searchable, extendible space to keep the attenuated self that the future demanded. In a utopian moment McCaffrey imagines how this unassailable self, this core of protected privacy, this reflective space that has to listen, that can only remember, accurately, perfectly and completely, might lead to happier, saner people, reduce substance misuse and paradoxically increase community activity and promote community feeling. She even puts a date on it; "From 1990," she says. The year I made my first web page.

In the story, Nora and her classmates are in charge of decommissioning obsolete records, sifting the private storage of the dead for sociological gold, advising recommendations about limits of bank storage for citizens. In real life, Facebook followed Livejournal and Twitter followed Facebook and communication has perhaps triumphed over reflection within the social networking environment, but at least our bank storage and programming time has an aspect of functional infinity our predecs could only dream of.

It's not set very far into the future, McCaffrey's oddly gentle fable of programming and social advancement, but it teasingly reveals a very heartful vision of our post-millennial future. In the flutter of ambitions and necessity, in the whirl of a crimson cloak you couldn't really afford in a courtyard you got to via a strange ladder of ambitions and declarations. And you spin, spin, caught in the promise of a future where everyone is held and no-one is left behind.

DO put your daughter on the internet Ms Worth

Two odd things this week; I've been asked to talk as part of Women in Engineering day, and I ended up with someone on one of my e-safety course feeling so aware of the risks that they felt they should close their social networking presences. I feel bad about both, but not really for different reasons. Both have to do with gender, visibility, and the difficulty of pressing out into the unknown.

Disclaimer; I am a woman, but I'm not an engineer. Lots of my friends are software engineers, or work in data and systems and web. My background is web and communications, not web and development. But there are many ways in which you can't really separate the content from the medium/function and in common with many others who started work as web something-or-other I have over the years drifted techwards, fuelled by a desire to help make things work better. I have also found myself acting as translator and advocate for back-room systems and it was in this spirit I polled my friends and rolled their opinions into a short talk on being a woman in ITC and engineering.

 Not ready yet, but here are three points, by way of a sneak preview:

1. The sort of person you are is more important than whether you are or are not a woman when it comes to entering the ICT/engineering field. However, it will have an effect on your career because of the attitudes of other people you will meet professionally. How this goes will depend on your workplace, but it can go very well (also badly).
2. Having social and professional contacts within the field and having the confidence and entitlement to exploit them fully really mattered. Jobs (not all jobs, but many, and many that were important in the careers described) were gained through parents, partners, friends, social contacts. Everyone does it; don't fear it.
3. Although you may well get paid less than male colleagues, and suffer more hassle and harassment (though you might not) you will still earn more and more regularly and more steadily than most, all for a job you (pretty much) enjoy, working with people you (pretty much) get along with.

Digested down still further, this says; "Don't fear going somewhere new, even when it attracts problems. Use your social contacts, don't fear them. Don't worry about doing worse than other people, as long as you're doing well enough, it doesn't matter."

Which was very, very close to the arguments I was making for keeping your social networking presence.

Ten things that are killing the social web

In common with lots of people recently I've been seeing a slow fall-off in numbers of people commenting, participating, chatting and responding on my various social networking channels. Part of the clue's in what I've just said; channels. More channels spreads attention more thinly, and stops people reliably getting your news.

You drift apart.

This annoys me; when I first joined the busy rush onto social networking sites (2001, my archives tell me) I had a bold vision of a world where I could broadcast important information easily to friends; where they could pick it up at their leisure without feeling pressure to respond or react; where I could see day-to-day details of their existence and by this resist the slow erosions of time and distance that lead us, in five years time, to be strangers again. This was my vision; a social group where no one is left behind.

It didn't happen that way. Partly, that's down to human nature. Lots of people don't enjoy the fragmentary communication style of online contact; others see computers as work and socialise away from them. I've made new friends and reconnected with old friends and walked along the social connections to friends of friends pretty much as you're supposed to, but right now I'm organising a party and the situation is far from ideal. In fact, I'm probably going to need to send out an email, and then send out another email, just like I did in the old days, but with even less chance of success thanks to hair-trigger spam catchers.

The messages are up, but the number of relevant people listening is dropping off. Plenty of interaction, but increasingly with partial strangers, as if this were a communication mode no longer sufficiently privileged for actual friends. And there's no point in trying to write IMPORTANT in capital letters or bold or even blink some text or use any other attention! indicator, either: years of deleting spam has taught us that the more urgent something appears, the less likely it is to need reading.

So much for human nature; there are also a bunch of things happening in the evolution of the social web at the moment which are stifling communication (even though some are enabling it). Confused? Let me explain through the medium of a conveniently numbered list:

1. Richer environment
   It's a bit like trying to meet a friend at an Arcade combined with a Science Museum, gallery, Shopping Centre and Funfair. With so many shiny distractions around it's easy to miss something, especially when the first symptoms of offline crisis is online absence. Yes, your games, puzzles, ads, badges and prizes are lovely, but I need to go see my mate now, sorry.
2. Feature creep, usability decay
   Currently Myspace's music player is flaky and Facebook is only intermittently alerting you when you receive an event invitation. At the same time, both are expanding their capabilities like excited slime moulds, colonising thrilling new features, while crucial central systems decay and reorganise, forcing users into multiple work-arounds and unbudgeted and unexpected learning curves to a soundtrack of struggling, swearing and giving up.
3. Social Networking Marketing Experts
   Top of the social pile of the people trying to game the online social system are the people trying to build personal brand, leverage their online identity and create a buzz around [content]. They not only clutter my social space with idiot theories, annoying how-to videos and tedious single-insights posts, they also (and more insidiously) create nervousness among online freshers who are in a state about making a mistake; irritate and annoy regular users; and provoke veterans to throw up their hands and leave it to the Nathans.
4. Earn money from home!
   Somewhere in the middle are gangs of teenagers, marketing students and stay-at-home mums earning small amounts of money for brand blogging, SEO optimisation, buzzes made entirely by a stable of fake IDs, and all the other myriad methods of white-to-greymarket online advertising. It's impossible to resent anything that produces such low wages and some of it is useful information, but the constant murk of UGG boots, random restaurants and price comparison websites gets wearing.
5. Spammers, scammers, hackers, script kiddies and their ilk
   Bottom of the heap are the parasites who've trained us to ignore urgent messages, avoid clicking on links, and fear making friends with strangers. Who have distorted the development of websites so that vast resources are now poured into security and updating, rather than into improving the site for its users. Thanks to them, all websites are now less reliable, more prone to changes of service and more annoying. They are largely responsible for that slug of anxiety, paranoia and fear many people feel when they sign up to a new service or suffer interruptions or changes to a current service. It's driving people off the web, not least because there's no obvious way to punish the perpetrators.
6. Firehose of Me anxiety
   Some people select one channel and stick with it; others skip around doing a bit here, a bit there (often precisely because their friends are scattered across different channels). Almost everyone has an additional channel for rich media, even if it's only a Photobucket or a Youtube. While combining these channels into one, single complete channel is certainly possible nowadays, all but celebrities and massive egotists flinch from full channel combination, the unmediated stream of an individual's online existence. That much of one person at once is overwhelming, and feels intrusive; even if it is, often, things you do want to see.
7. Overwhelementation
   There is too much to follow. Too many cool things, nice people, fun events, neat new music and gorgeous art. Once the watched feeds get over a certain level, once the channels proliferate sufficiently, once you have above a certain number of elements on your page, following everything, reading everything, you either can't do it, or it stops being sociable fun, LOLs and gossip and turns into a joyless job-list, a round of sniffing posts to deal with and shout back at, grinding out your social existence like a grumpy prayer-wheel.
8. Intimacy drift
   On the social net, the professional is personal, strangers are friends and family are filtered; privacy settings came in alongside the crowd of old schoolfriends, colleagues and acquaintances building their instant social groups, and all of us too status-aware and/or open to turn down even a dubious social connection. But as friend-groups swell, trust diminishes; and no matter how heavily we filter, the awareness is always there that as soon as anyone gets annoyed or feels someone should know something, or is simply sufficiently motivated to press ctrl+c, ctrl+v, our privacy is toast. It inhibits, and forces a backwards march into an inner circle, particularly during times of stress when we need new connections and fresh perspective.
9. "Share this" --with your mum
   Sharing is a lovely idea, but enabling tools encourage oversharing, which leads to inhibition. The first step into any new application, social network or utility is nowadays increasingly likely to include a frantic dash through the settings, turning absolutely everything off, for fear that your skimming of small print has produced a cross-identity torrent of "x watched this", "X thinks kittens are cute!" and forced that most disagreeable of thoughts; Le spammeur, c'est moi.
10. Hesitancy of choice
    Most of the central services (Facebook, Myspace) want to take on the functions (photoposting, status updates) of the specialist services (Flickr, Twitter). By the time you've figured out what to use, the urge has often faded. This is why I often find myself using Tumblr, the blogging equivalent of bashing big buttons with little thought. But Tumblr's simplicity means I don't tend to pass on its pretty updates, locking them away from the bulk of my friends. As a result, my friends are --word of the moment-- siloed into channels and unable to mingle.

I'm aware that I'm listing problems without knowing solutions, and that it's only my opinion, and that I'm no trendsetter or important voice; but I know I'm not the only one posting things like "...tumbleweeds here..." right now. And, as it happens, I do have some advice, although it's not new, not rocket science, and not an easy answer to all your online marketing needs.

• Don't neglect your core functionality
• Build new features when you need them, not for their own sake or keeping up with [SNx]
• Engage with your marketing population and encourage them to enforce good behaviour
• Make it easy to share and not to share on a post by post basis
• Play nice; you'll win in the end

flexibility key for making the most of facebook

Of all the various social networking outreach tools we've been using, Facebook is drawing ahead fast. Occasionally Twitter will throw up a surprise sharp enough that I'm careful to regularly check my @ and direct messages, but the bulk of the work is out in the Facebook.

Continuing in my experimental vein, I'm taking every opportunity to compare and contrast different approaches. Conveniently, two main agendas (Positive Activities and Choices/Pathways/Connexions) provide me with a very neat pair of comparators. Whenever I'm uncertain about how to approach a task, I can take one route on one page, and the other on the other, and learn by doing.

So, the two pages get slightly different approaches, on the advertising, the character of the posts, the numbers and character of the links. Spreading out further, the different groups and projects are all pursuing their own contact style and behaviours, according to their needs. At first this caused me some anxiety. As members of an advanced bureaucracy, stepping outside consistent procedure is panic-provoking. As people who work with people who are young, and often vulnerable in other ways, we are naturally concerned that our actions are consistent, kind and safe.

However, as practice developed, I began to feel that this very multiplicity of approach may be crucial to successfully using social networking in a youthwork context. Where workers made up their own approach, in collaboration with the young people they were working with, groups flourished and grew. Where workers asked to be shown how to use it, then followed instructions, their enthusiasm quickly waned and online groups began to fade.

I've come up with a few reasons why this might be:

1. The fluid nature of social networking environment requires flexibility.
   Social Networking is a dynamic, constantly evolving environment. To respond best and most creatively users must be open to exploration, experimentation and change.
   
   
2. Social networking is a naturally subversive act which resists rules and authority.
   From the informal communication register to the multiple oportunities for time-wasting, deception and mischief-making, Social Networking is sub-rosa, sneaky, circumvential and generally an area of experimentation, boundary testing and play. This makes it a rich environment for youth work, but one best engaged with informally, collaboratively, and on the young people's own terms.
   
   
3. Successful usage requires proper submersion in the Social Networking environment.
   Following rules and tapping through checkboxes doesn't communicate the true appeal of the online environment. Not that workers should spend their whole time watching youtube videos, talking rubbish and playing pointless web games! But some exploration and experimentation is crucial. A phrase I use is "be guided by your offline practice", and here I would quote the climbing wall. Go up and down the wall yourself. You'll be a better worker for it.

on the refolding of identity

Scandal this week as huge online multi-player game World of Warcraft decided to introduce their forums to real name culture. The predictable outcry masked a broader anxiety about the brave new world of total connection. Now that the entire world is online, will it have to become less free? Or, put more simply; are most people really idiots?

World of Warcraft backed down, of course; several days of female roleplayers gently sharing with the site organisers their extensive personal experiences of being stalked, threatened and harassed did the trick nicely. But Facebook, the native home of the real name culture, is alive and well and winning the internet.

The internet started out as a pseudonymous culture. Faced with character name limits, people created aliases. Realising they were different people with different groups, they made multiples. Feeling the need to escape in an overpoweringly male-dominated world, women went male, or gender neutral. People put on imaginary bodies and made strange worlds. They met strangers and found out new ideas, explored new territories of identity and expression. They were able to switch and change to meet new challenges and rest from exhausting interactions. It was thrilling, empowering, exciting.

Compared to that, the real name culture of Facebook feels like being a pop-up gopher in the hammer game -- the same friends, the same connections, the same short list of faces/friends/family, chattering back endlessly. It's quite nice, but also quite boring. You respond to someone, you see more of them. You ignore someone, they go away. It simulates the experiences of popular kids everywhere, which is fine, I guess; but if you only stay in your own pretty playpen you're kind of missing the point of going online.

For anyone who read about online freedoms and felt a sinking sense of horror, you're absolutely right. While you can engage with this freeedom creatively, make interesting content, have fun, make new friends and generally have a brilliant time, of course many people take the other route. They grief, flame, stalk, harrass, break and vandalise things. They do appalling things almost unconsciously, without a second thought; and their excuses are very simple and very clear. It is easy to do, anyone could do it, lots of people want to, and nobody's stopping me.

Are they right, though? Are they really now the dominant online group? Or, to put it another way, are most people really idiots?

If what's predominantly happening is that most people are routinely thoughtlessly acting out without worrying about consequences because there are unlikely to be any bad consequences and it's just so easy, yes, some form of unique registration might have an effect. However, if what we're seeing is an aggressive minority indulging in deviant behaviour because that's what they want to do, then it seems likely that people will get round the checks and blocks and continue with what they're doing because that is what they do when they're online.

World of Warcraft's forums, for the moment, are continuing to allow their users fictional creations their voices. But if the moronic and monotonous sock-puppet slaggers outnumber the real and honorable interactions, what conclusions should we draw?

Foursquare, Knowhere, and the quest for locational knowledge

We have this ongoing problem (hardly unique) that we need to be able to locate (positive) activities in time and space somewhere where young people already are. Such a quest inevitably leads you to Facebook. However, Facebook's events system, kept clunky and timeconsuming to flummox spammers, is not suited to the large lists produced by a government directive to provide all young people with two hours of directed positive leisure activity a week. There are apps which can enable this (meet the Boredometer, for example) but then there's the question of uptake, maintenance, development, etc.

Also, and more broadly, there's the question of whether Facebook is currently being used primarily to organise leisure time. After the redesign dropped events to a less prominent position on the page, I stopped using it so much to figure out what I might be doing this weekend. I'm now far more chatting and interacting with (geographically) distant friends and frelatives. I've seen this before, on other sites. It starts out as a place to organise parties, pub nights and gigs, and then it suffers social erosion, eventually becoming a place where you chat/interact with the friends you met there and those of your friends who successfully adopted. One of my new year's resolutions, I kid not, is "map existing social groups and identify reliable communication routes for all". All too soon, your tool for better organisation of social groups is muddy with natter, farming games, quizzes, memes and people throwing sheep and kinder eggs around -- and while you can hide that interaction, what you can't do is get back the attention it has taken away. The inbox is full, and your personal interaction has been crowded out by commercial cuckoos.

One approach to this degradation of social channels is to find/create a popular SN site that is built entirely around events. I spotted Upcoming, one of the elder statespeople on the scene, in a complaint in a friend's twitter stream only the other day. It never quite stretched beyond a certain audience, though, and a glance at what's on it in the Oxford area hints at why: e-campaigning forum, geek night, geek jam, xml summer school, e-chem-info, psychoanalysis... the bar for participation rests high. No gigs and parties here.

But that did spark me to start looking around. Meetup has folksy charm and a lot of actual users, even in this smallish city. I put an ID in it and marked it as a project for a rainy day. At least a few things I can obviously do there, and do I like to contribute. But it's not for work; this is a grown-up space. Then a link and a mention sent me off in the direction of something called Foursquare.

Foursquare doesn't look like it's aimed at grown-ups. It doesn't even really look like it's built by grown-ups. The mobile interface is flaky, it keeps going down and the information on it -- well, with the bar set that low, some of it's going to be bogus. I'm not quite sure why even I'm persisting with it, except that if it wasn't giving me something I wanted I wouldn't be annoyed with its shortcomings. I'd just have left and forgotten about it.

If Twitter is a way to say (Oi look!) or (I think!) or (this is what's happening here) or even (I say I say I say) at a distance, then Foursquare might be a way to say (Hey! Over here! This is neat! You should try this! I like this place!) -- a virtual I waz here, basic and banal. It touches that simple, primal urge to mark out your stamping ground, the physical space in which you exist.

Most of all it reminds me of a site called Knowhere that captured the ideas and opinions, largely unfiltered, of skater kids and parkbenchers, dirty stop-outs and schoolkids, all those people who knew a place because they'd been there, lived there, had fun there. You can still see it online, although it's like an abandoned seaside town now.

It also gives a sense of the virtual world squeezing a little closer to the one in which we walk to work, dig the garden, wave to neighbours and drink coffee; that ideal of not going on and off the internet, but existing continuously in one data-enriched world, where you can plot a party en route and interrogate places about what you can do when you get there.

tales from the e-safety conferences

It's in the air; it's in the news. If there's been a 2009 buzzword for me, it's been e-safety, to the tune of two conferences, a consultation event, and multiple smaller exchanges both online and in the real world.

But, I must confess, the entire concept irritates me. A bit like being told by a policeman that I shouldn't walk the streets at night, on my own, I feel annoyed and disenfranchised by the e-safety barriers, the nannyware and the shock-and-scare ads about the scary people on the other end of the IM chat-line. I feel like my entire online experience is being knocked out of joint for the sake of a few nasty individuals and/or accidents.

That said, bad things do happen online. I can pull out ten or twelve scary stories, but you'll probably have heard all of them already. Many make the news. People end up distressed, abused, dead. But all of these things can and do happen without the mediation of computers.

So instead of the bad stories, let's have a few good ones I've heard at these conferences:

"The internet has been an absolute godsend. She goes to a special school, and all her friends are scattered all over the county, plus, with her disabilities it's a major campaign to get out and about. But she can go on the computer and chat to her friends after school, she doesn't even need to hold a phone to her ear (which is difficult for her) she can just wear the headset. She's just so much more connected than she would have been."

"My daughter and her friend were on [a popular networking site] and someone started making friends with them and trying to get them to meet up. They thought this was a bit weird and called me over. I learnt over the screen and told them what to ask and he was obviously some creep. He disappeared right away once they started asking searching questions and then we blocked and banned him."

"My son has a bit of a problem with using [a popular social networking site] after he's supposed to have gone to bed. So my mum -- his gran -- logs on and tells him to go to sleep! I was worried he'd be embarrassed by me turning up online, although I made friends with him of course. But it's important to allow them their space."

The notes below were from an e-safety conference notable for having a dearth of positive stories in the presentations. Even the story where a bunch of young teenage girls had spotted a slightly creepy presenece hanging around their social networks, taken their concerns to an adult, had the police act on these concerns, and the individual had been stopped before anything untoward had happened, had been presented as negative and scary.

At this event, as at others, I ended up sat with a few people quietly sharing positive stories of long-distance friendships, homework help, games, good times and online romance. We hear too much about the bad things, and any sharing of the goodthings is greeted by an instant barrage of yeah-buts. Don't believe me? When I mentioned homework help above, did you not instantly think of plagiarism?

It's difficult to use any tool well if you're afraid of it. Empower people to be happy, confident users and the vulnerabilities that let in the scammers, abusers and other losers close and heal.

how many social networking sites can you think of?

Attended a talk about young people, social networking and contraceptive health, by Barbara Hastings-Asatourian, inventor of Contraception, the Board Game. Lots of interesting stuff, both from her presentation and the reaction from the workers.

One of the things she asked us was how many social networking sites we were aware of. For me, this was a question than ran and ran, throughout the presentation, and I eventually ended up with the list below:



Pretty scary stuff. In a world with so many social networks, how can messages like safer sex penetrate successfully?

This second page has some of my ideas, but I probably have to interpret:



Not sure of the significance of the woman on wheels? Let me elucidate:

1. Select a few big services and link up your service/message across them. Who's on the page? Blogger, Twitter, Facebook, Myspace -- Bebo should be there, too.
   
2. Use these services to network and make connections with other people working in the same area (either geographically or a topic area).
3. Join groups, post links, create stuff and generally use your social networks socially.
   
4. Targeted advertising on Facebook -- probably worth a try.
5. Don't put large amounts of resources into one thing; the internet is fickle.

During the session, Barbara encouraged staff to share their anxieties about social networking, always useful, and a lot of the regular anxieties you always see turned up; privacy, timewasting, social/work blurring, alienation, potential for abuse.

There was also a staff member who was more forthright about the value of social networking and online communication in general (including email!) "People aren't socialising properly, they're not learning the skills to talk face to face any more, they're just talking online and that's not real communication, it's all happening in their head. They're just sitting behind screens, tapping away, what's that doing to them, mentally and physically?"

An interesting question. I didn't answer during the session, though I had to bite my tongue hard not to; I remember my first time, on telnet, talking to people in America. It was amazing, and it didn't replace offline communication, it enabled it. It made it better, and broader and less parochial. For the first time I felt like a world citizen, even if only in a small way, in a small out-of-the-way part of the world. But, OK, what has it done to me?

1. Enabled regular contact with a broader and larger group of people
2. Created social contacts outside my immediate geographic and social area
3. Allowed me to hold onto friends I would otherwise have fallen out of touch with
4. Enabled me to sample broader sets of information and advice
5. Made it possible for me to revisit/rediscover/run away from friendships from the past
6. Made me a more flexible and thoughtful friend
7. Let me find out about far more things than I would have done otherwise
8. Added a new dimension to existing friendships
9. Helped me keep in touch with family members
10. Taught me new and interesting ways of socialising

Physically? I'm average.

twitter promoted to standard list

There are a bunch of websites I talk about to people who are running things like local youth projects, clubs, young people's centres, and so on. It's not a long list, because all these people are very busy either running work with young people IRL, or in the back room doing admin.

But is a useful list, because a Social Networking presence is both a point of contact and a way of promoting your work; engagement and participation, if you're lucky. It's less work and more fun than running your own website, and young people are often already there, on the look out for new contacts and things to do.

These websites used to be as follows:

• Myspace - the choice for young people's music projects, art, creative
  
• Facebook - for youth parliament, volunteering, young campaigners and sport (seniors)
• Bebo - good for health and social groups and sport (juniors)

These aren't hard and fast divisions, of course. There are some big campaigns on Bebo like It doesn't have to happen (knife crime), and there are lots of major, minor and local health providers on Facebook (like the Oxford Chlamydia Screening Project), and there's plenty more than music on myspace (the British Youth Council, for example). All the social networks have the tools to post tunes, picture, updates and so on, and all allow graded privacy, so you can let some people in, but not others. Often the only really key question is what do you use, and what do your young people use?

Which led me to someone coming in for this chat, and starting by saying, "What about Twitter?" Received wisdom says Twitter is not popular with the right age group, not a good way of forming groups, and not a good way of disseminating information (as the updates are too short). Or had everything changed again? I went off to check.

Short answer; it's changed a bit. The age distribution has crawled down a little, and the emerging conventions for linking and topic threading have made it a more useful communications channel. And I've made myself a work Twitter in anticipation of it changing some more, and so I can demonstrate Twitter safely to colleagues.

However, as far as advising workers goes, I'll be sticking with saying (much as I do for blogs, in fact) , don't do it unless it's something you would do anyway. At the moment there's just not enough value added -- or enough of your local young people there to reach out to.

dealing with negative comments in blogs

How do you respond gracefully, factually and transparently to negative blogging without looking like you're overreacting, missing the point or being hopelessly heavy handed? Relying on your natural poise, grace and politeness isn't going to cut it in a formal situation (e.g. if someone's saying rude, inflammatory or inaccurate things about your service), and it certainly won't help in a situation where someone's being deliberately provocative. Like many information workers, I find inaccurate reporting, or personal prejudice being passed off as fact quite irritating. On occasion, in fact, it leaves me boiling with anger, hardly in the right frame of mind to put together a reasoned response.

This is where good procedures can really help, and I absolutely love this Air Force Blog Assessment Flow-chart, which steps you through the process, tells you what to consider in your response, and how to be graceful about correcting facts, take the opportunity to make positive contact, and know when to step away. Via Jeremiah and lots of other places.

Air Force Blog Assessment, originally uploaded by jeremiah_owyang.

... and here is the flow-chart in full. More details, including fully legible text, on the click-through!

virtual voices - emerging platforms

Skipping over a workshop where I made a podcast from the future with two media studies lecturers (fun and useful!), onto the afternoon lecture at Virtual Voices!



Interesting stuff in this panel from Derren Lawford, who edits the Panorama Website, but Simon Hankin (from the company that does the Skins site) had less of interest to me to add, while Charlotte Black, a commissioning editor for Channel 4, seemed rather unable to tell us what she did at all. Slightly odd vibe in that although it was about emerging platforms, the people up in front were all the New Media facelifters of traditional media, and lots of the people in the audience seemed concerned about where the new generation of media studies pupils were going to get jobs in a media world seeing "the death of the expert". Personally, I'm not convinced by this "death of the expert" business -- truly knowing your topic inside out is always going to be both rare and valued -- but the warnings against parochialism and the reasons for reporting from unpopular/ist areas were considered and useful. But with no-one on the panels from large independent online-only providers it was hard to get the full picture, and the small businessmen in the audience, especially, got very aggravated -- one buttonholed me after the event and told me it was a disgrace that public money had been spent on my attending the event. Like most education professionals, I'm always ready to challenge people when they put forward unconsidered views, and I had plenty to say to that.

Mindful of getting my money's worth for the tax payer, I stuck around to see the short film programme. Good thing I did, because I suddenly found out what it was that Charlotte Black (who'd done the selection of the films) actually does. The films were, without exception, truly excellent. Original, controversial, gripping, honest and clearly produced with the full participation of the young people involved. You can see them all over at South West Screen's Youtube Channel, but this one on homelessness is particularly standout. I'm already recommending it to projects in Banbury aimed at persuading young people to stick it out and successfully negotiate with parents rather than leave home:

Dia Del Maestro Networking Site Fortnight: addendum

So, you think you've got it. You can post pictures, video, links, the works.

And then comes the day when you want to post an innocent little mp3 and though your Livejournal has been hovering on the edge of being able to do this for the last two years, it's clearly still not encouraging the practice, and though your various bucketing sites will handle any amount of video, audio is not within their remit. No, madam -- unless you're prepared to site through the nonsensical rigmarole of pretending to be a band, if you want to post audio, on your own hosting service be it.

Fortunately for everyone, I managed to find PodBean before I had to resort to registering myspace/djcleanskiesandthebabygoslings. It seems to work; it also seems to have no (free) competitors. It's not especially social, though; I can join groups or hit up channels, but I can't make contacts. It's a bit more like Blogger in that aspect -- more a publication channel than a social networking tool.

Fortunately it integrates quite nicely with your other blogs, providing them with a neat little embedded audio player:

Powered by Podbean.com

... which could do with a little finessing (a link to the blog entry it's from, perhaps?) but as long as it's working, I'm happy.

Just to catch up on what stuck and what didn't

sniff the air
Originally uploaded by Jeremy Dennis

I'm still on Facebook, but I've not gone looking for my colleagues. Bebo has gone down about as well as Myspace, i.e. I'll have one but I'm unlikely to do anything much with it. Del.icio.us just feels kind of pointless -- I'm using Tumblr when I just want to bookmark something -- Tumblr is also getting everything too embarassing for my Livejournal (ouch) but I worry that it's depleting the Livejournal. Something called Virb is too Beta to use yet, sorry, and Dandelife is great! But alas I DO NOT HAVE THE TIME (and never will). Yahoo 360 is never going to get used as it's essentially the same as my Livejournal except with a different set of bugs, plus ads and branding. YUK. LastFM is a big drag to use on my antique Macbook, but I'm persevering, for now. I've not gone back to Jaiku, because I can't take posting by text seriously. For the same reason, I'm still chirping away to Twitter. Freecycle and Flickr will be seeing more of me, the various Second Life types places won't.

For work, the two community sites identified as the most flexible, reliable and popular among the target age group (13-19) were Bebo and Myspace.

See you in the comments threads

Jeremy

day 14 : ... and now for all the things I'm not going to do

I'm not going over to Second Life, even though Teen Second Life looks like it's right in my (audience's) age group and interest area. Nor am I hitting World of Warcraft, despite its undeniable popularity with teenaged boys. Apart from any other considerations, I don't think the machines can take it, and oh I do not fancy grumpily twiddling my thumbs over an antique laptop, waiting for my new trousers to download.

But before we go, a couple more places to shove in, last-minute:

Upcoming.org, which enjoyed popularity with a few of my friends a while ago, has now become Upcoming.yahoo.com, although I couldn't find it from the rest of My Yahoo. Maybe that's yet to come. I easily found out a whole bunch of neat things I'm doing or might want to do and it's easily nicer than Facebook's event organiser. It's not very social, though, (although that may be me feeling less social after a solid fortnight of this) and I'd hesitate to promote it to young people because it's a locator -- primarily for the events, but it also works on the individuals.

Threadless, currently crashing my browser, is a design networking place where I'm a long-term lurker, first time purchaser. Or would be, if the t-shirts had actually turned up, which they haven't ... and Deviant Art is a big online art community which I know that some of my friends use. But I'm out of time and it's not really my scene (images sorted by popular should explain).

And then there are the communities for people into toys, comics, David Bowie, and oh it just goes on and on, stretching out forever. There's no sense I could ever sign up to everything I'm interested in, though I have no doubt I'd find interesting people in all these places.

Last but not least -- let's mention blogger. I've had this blog for a few years now, and subscribe to a few friends blogs via a feed aggregator, but I've never once used it to find people, ever. Blogger isn't about other people. It's about you.

Signing off and socially overcommitted,

Jeremy Dennis.