flexibility key for making the most of facebook

Of all the various social networking outreach tools we've been using, Facebook is drawing ahead fast. Occasionally Twitter will throw up a surprise sharp enough that I'm careful to regularly check my @ and direct messages, but the bulk of the work is out in the Facebook.

Continuing in my experimental vein, I'm taking every opportunity to compare and contrast different approaches. Conveniently, two main agendas (Positive Activities and Choices/Pathways/Connexions) provide me with a very neat pair of comparators. Whenever I'm uncertain about how to approach a task, I can take one route on one page, and the other on the other, and learn by doing.

So, the two pages get slightly different approaches, on the advertising, the character of the posts, the numbers and character of the links. Spreading out further, the different groups and projects are all pursuing their own contact style and behaviours, according to their needs. At first this caused me some anxiety. As members of an advanced bureaucracy, stepping outside consistent procedure is panic-provoking. As people who work with people who are young, and often vulnerable in other ways, we are naturally concerned that our actions are consistent, kind and safe.

However, as practice developed, I began to feel that this very multiplicity of approach may be crucial to successfully using social networking in a youthwork context. Where workers made up their own approach, in collaboration with the young people they were working with, groups flourished and grew. Where workers asked to be shown how to use it, then followed instructions, their enthusiasm quickly waned and online groups began to fade.

I've come up with a few reasons why this might be:

1. The fluid nature of social networking environment requires flexibility.
   Social Networking is a dynamic, constantly evolving environment. To respond best and most creatively users must be open to exploration, experimentation and change.
   
   
2. Social networking is a naturally subversive act which resists rules and authority.
   From the informal communication register to the multiple oportunities for time-wasting, deception and mischief-making, Social Networking is sub-rosa, sneaky, circumvential and generally an area of experimentation, boundary testing and play. This makes it a rich environment for youth work, but one best engaged with informally, collaboratively, and on the young people's own terms.
   
   
3. Successful usage requires proper submersion in the Social Networking environment.
   Following rules and tapping through checkboxes doesn't communicate the true appeal of the online environment. Not that workers should spend their whole time watching youtube videos, talking rubbish and playing pointless web games! But some exploration and experimentation is crucial. A phrase I use is "be guided by your offline practice", and here I would quote the climbing wall. Go up and down the wall yourself. You'll be a better worker for it.

twitter promoted to standard list

There are a bunch of websites I talk about to people who are running things like local youth projects, clubs, young people's centres, and so on. It's not a long list, because all these people are very busy either running work with young people IRL, or in the back room doing admin.

But is a useful list, because a Social Networking presence is both a point of contact and a way of promoting your work; engagement and participation, if you're lucky. It's less work and more fun than running your own website, and young people are often already there, on the look out for new contacts and things to do.

These websites used to be as follows:

• Myspace - the choice for young people's music projects, art, creative
  
• Facebook - for youth parliament, volunteering, young campaigners and sport (seniors)
• Bebo - good for health and social groups and sport (juniors)

These aren't hard and fast divisions, of course. There are some big campaigns on Bebo like It doesn't have to happen (knife crime), and there are lots of major, minor and local health providers on Facebook (like the Oxford Chlamydia Screening Project), and there's plenty more than music on myspace (the British Youth Council, for example). All the social networks have the tools to post tunes, picture, updates and so on, and all allow graded privacy, so you can let some people in, but not others. Often the only really key question is what do you use, and what do your young people use?

Which led me to someone coming in for this chat, and starting by saying, "What about Twitter?" Received wisdom says Twitter is not popular with the right age group, not a good way of forming groups, and not a good way of disseminating information (as the updates are too short). Or had everything changed again? I went off to check.

Short answer; it's changed a bit. The age distribution has crawled down a little, and the emerging conventions for linking and topic threading have made it a more useful communications channel. And I've made myself a work Twitter in anticipation of it changing some more, and so I can demonstrate Twitter safely to colleagues.

However, as far as advising workers goes, I'll be sticking with saying (much as I do for blogs, in fact) , don't do it unless it's something you would do anyway. At the moment there's just not enough value added -- or enough of your local young people there to reach out to.